I would suggest you talk to three different sources: 1) Adam Hollander at Brand Marketers in New York. They are an event marketing company that use innovative video technology to provide audience interaction with client brands. They created the video T-shirt, which has gotten news play on every major news outlet and was used to promote iRobot. The video T-shirt promotions went viral. 2. David Meerman Scott, author of the book "The World Wide Rave". He speaks about viral marketing as a way for an individual or organization to become established as a thought leader, expand brand awareness, and grow business. His book is full of examples of successful viral marketing campaigns. 3. Kadient is a company that offers a software application which integrates with Sales Force and expands its functionality. They built a UTube site and posted discussions with executives. The web traffic to their UTube site vastly increased after they created a viral video called, "I Need a Playbook /Sales Hero ." http://www.youtube.com/watch?v=7SFM08DINe8&feat... This musical saga revolves around a salesperson who wants to improve her productivity and achieves this goal utilizing Kadient's product. It has received 3,250 hits. Before the video, I had never heard of Kadient. I would love to know how much business it sent their way. Why do businesses create viral marketing campaigns? To build their brand awareness, interest prospective buyers, and ultimately make sales.
Contact me to find out how small & midsized companies and franchise systems are using viral marketing. Rachael Dror, Social Media Manager at Fishman PR 847-945-1300
