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For MapChange 2010 we partnered with Climate Counts and Angus Reid Public Opinion to compare the top brands within 10 sectors. We gave each brand an 'actual' and a 'perceived' sustainability score and plotted the results on a classic perceptual map. Get the results: http://getmapchange.com/ What do you think of the results?

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Posted in brands, green, by philpostro Jan 21, 2010 at 11:10 p.m.

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